So this is the last of the SEO term glossary we're going to cover before we're going to look at an SEO case study and work through an example step by step. More details of this below after today's final set of terms:
time on page - Exactly what it says.. the amount of time someone spends on one page before clicking an outbound link or entering a new address in the address bar. Longer is better, obviously.
toolbar pagerank (PR) This is a value between 0 and ten giving an indication of relative page importance - it is not the same as pagerank. This is not updated frequently by google and is so not a reliable indicator of current status.
trust rank - This is a method of differentiating between valuable pages and spam by quantifying link relationships from trusted human evaluated seed pages. Manual is given more weight than automated links.. debatable how accurate the SEO algorithms for determining this are.
URL - Uniform Resource Locator - This is the http:// .. web address you type in your address bar
user generated content (also known as UGC) This includes media like Social bookmarking networks, wikis, and some blogs that rely heavily on UGC. The content that users create drive the site and the business model.
walled garden a group of pages which link to each other, but are not linked to by any external pages. A walled garden may still be indexed if it is included in a sitemap, but it is unlikely to have high pagerank
web 2.0 Much hyped-about technology characterised by websites which are designed to encourage user interaction.
white hat SEO - SEO techniques that conform to best practice guidelines (viz. Google's guidelines). This is what you want to use.
widget - this is a small application on blogs, web pages etc that provide specific functions such as a displaying number of subscribers, hits, time and date etc.
So from the next few posts, we're going to be looking at a case study. I've exchanged a couple of emails to the cartoonists at Wonkie cartoon blog and they're keen to get input from an SEO point of view on their site.