So let's become familiar with the most important terms - a letter a day to start with. Today we'll cover numbers and the letter A:
301/ 302 server redirects - you can get two types of redirects - permanent and temporary. The change of address for a web page found in the htaccess file if you're using an Apache server.
adwords - Google product allowing website owners to advertise their products using a CPC (Cost Per Click) or CPM (Cost per 1,000 impressions) basis. The advertisements are contextual - i.e. they depend on the context of the content on that page.
affiliate - An affiliate website is a third party marketer or reseller of products. The products and/ or services are sold in return for fees or commissions. Some types of affiliate programs can be quite lucrative - particularly in the gambling space
alt text - Alt text is a description of an image or graphic. It is not usually displayed to the end user, unless the image is not available, or a browser is used that doesn’t display images. Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated image.
analytics - Another google product which assists in gathering and analyzing data about website usage. It is free.
anchor text - Anchor text is the text of a link that's visible to the end user. Search engines such as google use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common.
authority - Also known as link juice or Google juice, this is the amount of trust that a site is credited with for a particular search query. Authority/trust is derived from related incoming links from other trusted sites. You can trust that your authority will be zero when your website is just starting off - it takes time to build up so be patient.
authority site - This is a website which has many inbound links from other related expert or hub websites. Because of so many links from trusted sites, an authority site usually has high trust, pagerank (see later for definition), and search results placement.